Crafting a Distinctive Facebook Business Page in 2020: A Guide

With over 90 million active small business pages on Facebook, it’s crucial for businesses to make theirs stand out. Given Facebook’s 2.5 billion active users in 2020, it remains a top platform for reaching potential customers and building an audience.

So, how can you make your Facebook business page shine among the millions? Here are some actionable tips to help you optimize your page and generate more leads.

First off, a comprehensive profile is key. The more complete your information is, the better your chances of getting noticed. This includes your website URL, business description, hours, price ranges, specialties, parking details, and payment methods. Accurate and detailed information increases the likelihood of your page appearing in search results.

Don’t overlook the “About” section. It’s a prime opportunity to connect with potential customers. Make sure to include calls-to-action (CTAs) and links to your website and other social media profiles so visitors can learn more about your business.

Your Facebook page should clearly answer these questions for visitors: How can they contact you easily? One effective way is to include a contact form on your page, allowing fans to reach out instantly.

Remember, Facebook is a social network at its core, so your posts matter. Make sure your content is unique and provides value to your target audience. Engage your audience by fostering conversations among your followers.

Research shows that shorter posts are more effective on Facebook, with around 40 characters being optimal. However, it’s fine to use longer posts when necessary; just try to break them into shorter segments and schedule them over time to maintain engagement.

Consistency is crucial. Post regularly and ensure your content is high-quality. Utilize tools like Facebook Audience Insights to monitor the performance of your posts and determine the best times and days to post.

Stay relevant with your content. Use time-sensitive posts to engage your audience by discussing current events, holidays, or new movies, but always ensure your posts align with your brand messages. Be cautious with politically or religiously charged content unless it fits your brand.

Balance your posts between informative, engaging, and promotional content.

Ensure your business page is public so it can be indexed by search engines like Google. Avoid unnecessary restrictions such as age or location limits that prevent potential customers from accessing your page. To check if your page is public, use an incognito browser to visit your page URL. If it’s not visible, make the necessary changes.

Making your page public not only allows more people to access it but also ensures it’s indexed by Google, helping it appear in search results with valuable information like descriptions, reviews, and audience size.

Finally, blending organic efforts with paid promotions can boost your page’s performance. Consider running Facebook ad campaigns or sponsoring posts, especially for significant events or announcements.

By following these tips, you can enhance your Facebook business page’s visibility and attract more prospects.