Mastering Google E-E-A-T for Small Business Success

Did you know that 9 out of 10 business owners aren’t leveraging E-E-A-T? That’s right! They aren’t optimizing their sites according to Google’s Quality Rater Guidelines. After selling my SEO agency, I’m here to clear things up.

Why does E-E-A-T even matter? Simply put, E-E-A-T = Higher Rankings = More Leads = More Money. I’m excited to show you how to master E-E-A-T!

### Key Takeaways
E-E-A-T first appeared in Google’s Quality Rater Guidelines in 2014. These guidelines help a group of people called “Quality Raters” evaluate the quality of Google’s search results using specific instructions. They also guide Google’s algorithm in identifying high-quality and relevant content. E-E-A-T is a crucial part of these guidelines, standing for Expertise, Experience, Authoritativeness, and Trustworthiness.

As a business owner, understanding E-E-A-T is vital. Without these qualities, your website is less likely to rank high in Google search results, and rankings equal revenue. Plus, focusing on E-E-A-T establishes you and your brand as leaders in your field—talk about hitting two birds with one stone!

### How to Build Trustworthiness
To establish trust with Google, focus on demonstrating Expertise, Experience, and Authoritativeness. You can make several straightforward improvements to your site today that will have a lasting impact. Here’s my complete E-E-A-T checklist:

1. Build Expertise: Ensure your content is written by experts.
2. Share Your Experience: Write about topics in your niche, sharing what you know from direct, practical involvement.
3. Highlight Your Authority: The more content you create in your niche, the more you build your topical relevance and authority, showcasing your expertise.

### Creating High-Quality Content
Google wants content written by knowledgeable people, not just generic articles. Even if you’re not a celebrity, you can still create rank-worthy content. The key is to write about topics in your niche and publish as much relevant content as you can. This helps build topical relevance and authority, ultimately demonstrating your experience.

### Adding Videos
Incorporate videos into your content strategy. You can shoot a video and then summarize it into an article. This method not only showcases your expertise but also adds another layer of engagement to your content.

### Backlinks
Top-ranking websites follow a pattern: they have backlinks. Backlinks are links from one website to another and are seen as endorsement votes by Google. The more backlinks you have from relevant websites, the higher your content will rank. Guest blogging is a classic link-building strategy.

### Final Thoughts
Google’s E-E-A-T guidelines serve as a roadmap for creating high-quality content that resonates with your audience. The more valuable content you produce, the more Google will reward you with higher rankings and more leads.

That’s all for now! Keep pushing forward!