Transforming Your Freelance Work into a Thriving Business

By Susan Guillory

Do you see yourself as a freelancer? Maybe you create websites, manage social media, or handle bookkeeping and finances for different clients. Perhaps what started as a side gig has grown into something substantial, and you’re now thinking about turning your freelancing work into a full-fledged business.

There’s a subtle but significant difference between being a freelancer and a business owner, and I’m here to help you make that shift.

Most of this change is mental. If you currently think of yourself as “just a freelancer,” you might not pursue projects that seem reserved for “real” businesses.

It’s important to drop the mindset that freelancers aren’t as capable as businesses. Trust in your skills and experience. If you feel ready for a project, go for it!

A good step towards thinking like a business owner is to start using “we” instead of “I.” No one needs to know it’s just you running everything, and using “we” gives the impression that you have a team. It’s okay to create that professional image!

The next step in transforming your freelance work into a small business is to brand it with its own name. While using your name is fine (like Sara Knightley Communications), it might not give the impression that you’ve moved beyond freelancing. Instead, think of a business name that reflects what you do and adds some personality. A great backstory for your business name is always a plus.

Once you have a business name, which you’ll need to register to make it official and to set up a business bank account, invest in a professionally designed logo. Don’t cut corners here; your logo is like your business’s calling card. It should show that you’re professional and no longer “just a freelancer.”

To truly evolve from “I” to “we,” start hiring help as soon as you can. You should begin by hiring freelancers! You might not be able to afford full-time employees right away, but there are many skilled freelancers who can help you take on more work. Additionally, as you spend more time on administrative tasks and bringing in new business, you’ll need help with the actual projects.