What’s the Price Tag on a Business Logo?

Your business’s logo is crucial for making a good first impression. Even if you’re new to the home services industry, a well-designed logo can help you look experienced and trustworthy.

Choosing a logo involves several factors, with the color scheme being a significant one. Did you know that 80% of consumers say the color of a logo helps them remember the brand? Colors also impact reputation. For example, green often signifies natural and eco-friendly brands, while orange suggests friendliness and affordability.

When designing your brand logo, you’ll need to decide on the font and what words to include. Should your tagline be part of the logo? These are just a few of the decisions you’ll face.

One common question is, “How much does a logo cost?” The answer varies depending on the complexity, research required, and the designer’s skill level. Here’s a quick overview of what you can expect:

**Typical Cost Range: $50 – $200**
For a simple design, you’ll typically get a logo that includes your business name and a basic design element. It will be unique, though it might use some stock icons. You might not get multiple design options, but usually, you’ll have one round of edits. Don’t expect a lot of industry research from the designer; you’ll need to provide your own insights.

**Who Works on Simple Logos:**
Simple logos are often created by freelance designers or graphic arts students, which keeps costs down. You could also use online platforms to find affordable designers, including offshore options.

**Who Should Get a Simple Logo:**
Simple logos work well for small, local businesses. They’re cost-effective and easy to print on various materials like business cards and service vans. They can also be resized without issues.

**Typical Cost Range: $500 – $1,000**
Spending more gets you a more complex design. Intermediate logos may feature detailed graphics and multiple design treatments. They’re less reliant on stock fonts and may include multiple color variations. Designers will likely do more research on your business and competitors.

**Who Works on Intermediate Logos:**
This level of work is often handled by more experienced freelancers or small marketing agencies. You’re paying for their experience and the time they put into your project, which could be 20 hours or more.

**Who Should Get an Intermediate Logo:**
Intermediate designs are ideal for small businesses in competitive markets, especially in larger cities where standing out is crucial.

**Typical Cost Range: $1,000 and Up**
For advanced logo designs, costs can go up to $10,000 or more. This level of service includes extensive research, several design options, and possibly additional branding help like new taglines. Agencies or highly experienced freelancers usually handle these projects, ensuring a meticulous and creative approach.

**Who Works on Advanced Logos:**
At this price point, you’re likely working with a professional agency or an expert freelancer with a substantial portfolio. You might even have multiple designers working on your project.

**Who Should Get an Advanced Logo:**
Advanced logos are generally for businesses planning to expand or rebrand, especially if they’re becoming franchise operations. If you’re ramping up your advertising or offering new services, investing in a high-level logo is a smart move.

**Bottom Line:**
Major national brands often choose advanced logo designs because of the extensive research and development involved. However, unless you’re planning significant expansion, you might not need to spend over $1,000.

If budget constraints are a concern, you can consider DIY options. Logo graders and generators can help you evaluate and create a logo quickly and cost-effectively. Graders analyze your design’s readability, color contrast, and uniqueness, while generators offer industry-specific design options that you can customize.

Logos are essential because they’re the first thing consumers notice about your business. Despite not having the budget of major brands like Pepsi or the BBC, you can still create a compelling logo that puts your best foot forward.