The Rising Trend of Animation in Content Marketing and Its Benefits for Your Business

As we approach the end of 2016, many experts are looking ahead and predicting the future of content marketing for the upcoming year. The need to create relevant and engaging content remains crucial, but there’s a growing belief that content must become more interactive and visual to capture audience interest. Visual content, whether it’s photos, infographics, gamification, or videos, continues to be dominant. One of the most exciting trends in visual content is animation.

Some might think animation is too complicated or not suitable for their brand, but the success of animated video marketing tells a different story. Why do people respond so well to animated videos? For one, they grab and hold attention. A well-made animation can entertain and educate at the same time, making complex topics easy to understand. Since information is presented both visually and through sound, viewers are more likely to remember it than if they only read it.

From a marketing perspective, animation offers more control over your branding and image compared to live videos. You can design your ideal customer, use brand-specific colors and images, and create a unique experience for your audience that might not be achievable with other types of content.

If you decide to incorporate animation into your content marketing strategy, there are important considerations to keep in mind to ensure it’s effective.