Four Innovative Strategies to Elevate Your Brand via Social Media

Your brand is more important now than ever because search engines prioritize brands over domain names and keyword stuffing. Luckily, social media can help you build your brand and boost your search engine optimization (SEO).

Here are four ways to use social media to strengthen your brand:

1. **Coupon Codes:**
Coupon codes can attract a lot of attention on social media. They are often picked up by coupon sites, which brings your brand to new audiences and can result in first-time purchases. People also share these codes to get likes and attention.

To make the most of coupon codes, mention the brand name and the deal, like “20% off X brand items,” and include an urgent call to action, such as “valid until date X.” Always specify an expiration date to avoid frustrating customers with expired offers, and make sure your checkout process clearly shows where to enter the codes.

2. **Share Customer Reviews:**
When someone posts a positive review of your product or business, share it on your social media accounts with a mention of the reviewer. This not only promotes your brand but also engages your loyal followers.

Encourage this by asking customers to share their reviews on your company’s social media page, so you can then promote their content. Also, respond to comments and questions to show that you’re listening.

3. **Exclusive Offers:**
Boost your social media profile by offering exclusive coupon codes or giveaways to your followers. This can make your content go viral, increasing your brand’s visibility and engagement on social media.

4. **Use Hashtags:**
Create a hashtag for your company and brand names, and consistently use it in your posts. Hashtags aren’t just for Twitter—they can be used across various platforms. Include these hashtags in URLs linking to content and press releases to ensure they appear in search results.

For your SEO strategy, include your brand name in product descriptions. You don’t need to stop optimizing individual product pages, but make sure to reference the brand in descriptions like “Made by Company X” or “Brand Name Product Model Version Number.” This way, your brand name becomes a secondary keyword, helping improve search results whether people search for the product, company, or brand name.