10 Innovative Pinterest Board Ideas for Enhancing Your Small Business

While Pinterest can be addictive and fun, it has also become a powerful marketing tool for small businesses. Thousands of companies are leveraging Pinterest to boost their online presence, drive traffic to their websites and blogs, attract new customers, and increase their sales—all with a solid plan and some eye-catching images.

When I spoke with Small Business Bonfire members about how they use Pinterest, I got fantastic insights. This is the first of two posts sharing their feedback along with some of my own research.

Here are ten types of Pinterest boards you can create to spark creativity and help you integrate Pinterest into your marketing strategy:

1. **Resource Boards:** Share the websites, blogs, tools, and resources you use regularly in your business to help others and showcase your expertise.

2. **Client Promotion Boards:** If you work directly with clients, create boards to promote their businesses, products, and services. This not only gives your current clients some exposure but also demonstrates the variety of your clientele to potential clients.

3. **Testimonial Boards:** Display customer testimonials in a visually appealing way. You can include photos of clients, video testimonials, or images of original cards and letters to build credibility.

4. **Book Boards:** Create a collection of business-related books you recommend or are currently reading. This can spark conversations, support authors, and even promote your own publications.

5. **Blog Highlight Boards:** Showcase popular posts from your business blog or curate a list of your favorite reads by categorizing the pins for easier navigation.

6. **Portfolio Boards:** If your business offers visual products or services, create a board that acts as your portfolio. Include screenshots or photos of your work to create an engaging promotional tool.

7. **Inspirational Quotes Boards:** Share colorful and meaningful quotes. Create your own or repin inspiring quotes you’ve come across to build an uplifting board.

8. **Group Collaboration Boards:** Use Pinterest’s group board feature to collaborate with others on joint projects, vision boards, or redesign ideas.

9. **Company Information Boards:** Use boards to share details typically found on a business website, like an “About My Company” board with information on your team, company history, and interesting facts.

10. **Local Community Boards:** Promote your local community if your business is locally focused. Highlight neighborhood shops, community areas, and local traditions to strengthen and promote your local presence.