The Rising Popularity of Home-Based Franchises

Working from home has become much more common lately, which naturally means there’s been a rise in home-based franchises. Here’s why these kinds of franchising opportunities are becoming so popular.

During the COVID-19 pandemic, the stay-at-home orders pushed a lot of people to start working from home. When things began returning to normal, many of these individuals realized they liked this new way of working and began looking for opportunities to continue doing so.

According to Global Workplace Analytics, it’s estimated that 25-30% of the workforce will keep working from home even after the pandemic. As more people work from home, many will seek franchise opportunities that allow them to maintain this lifestyle. Franchising offers a lot of benefits that can make home-based work more appealing.

One big reason home-based franchises are gaining traction is the variety of career options available. From teaching and sales to IT, cleaning, caring, and consultancy, there’s something that fits nearly everyone. Plus, you often don’t need prior experience in these fields because training is provided.

Following the pandemic, many people have re-evaluated their lives and careers. Some might want a complete career change, while others are looking to improve their work-life balance. Home-based franchising offers a flexible way to work, allowing people to choose when they work and making it easier to balance personal and professional life.

The pandemic also led to significant job losses. Experts predict that the economic fallout could result in 200 million people losing their jobs by 2022. For those affected, finding secure employment is crucial. Many home-based franchise sectors are thriving and are likely to continue doing so, offering a more secure job outlook.

For example, with an aging population, there’s a growing need for care services, which fits well with home-based franchises. Similarly, the cleaning industry always requires attention, whether in commercial or domestic settings, and this doesn’t need a physical office to operate.

The demand for IT services continues to rise with the increase in technology usage, making computer-related home franchises a promising option. The closure of fitness facilities during lockdowns boosted online fitness classes, and the interest in health and fitness remains high. This trend positions health and fitness franchises as lucrative home-based opportunities.

The pandemic also led to a rise in mental health issues, prompting many to rethink their careers and opt for a less stressful work environment. Home-based franchises offer flexibility and control over work situations, which can significantly improve mental and physical well-being.

Lastly, because many people faced job losses and financial challenges during the pandemic, they may be cautious about taking on too much risk with new career opportunities. Home-based franchises can offer a safer, more flexible alternative to traditional job roles.