Maximizing Small Business Success with Google’s E-E-A-T Principles

Did you know that 9 out of 10 business owners aren’t optimizing their sites based on Google’s Quality Rater Guidelines? That’s right—they’re missing out on something crucial.

So why does this even matter? Here’s the gist: E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) leads to better rankings, which means more leads and more money.

Let’s break it down and explain how you can start using E-E-A-T today.

Key Points:
– E-E-A-T was first introduced in Google’s Quality Rater Guidelines back in 2014.
– These guidelines help Quality Raters evaluate the quality of Google’s search results.
– They also guide Google’s algorithm in identifying what makes content high-quality and relevant.

E-E-A-T plays a significant role in these guidelines and stands for:

As a business owner, understanding E-E-A-T is crucial. If your website doesn’t have these qualities, it’s less likely to rank high on Google. And we all know that good rankings mean more money.

Prioritizing E-E-A-T will also position you and your brand as leaders in your industry, hitting two birds with one stone.

While E-E-A-T is a catchy acronym, I like to think about it starting with Trustworthiness. Establishing Trustworthiness with Google involves showing your expertise, experience, and authoritativeness.

There are some simple things you can fix on your site right now that will have a long-term impact. Follow my E-E-A-T checklist and start making changes today. It’s that simple.

I believe Google is moving towards ranking content created by people, not just content. They want experts to write articles.

You don’t need to be a celebrity to rank well. Here’s how you do it:

– Write about topics in your niche. Publish as much valuable content as you can on these topics.
– The more content you produce, the more you build topical relevance and authority—key for demonstrating expertise.

Google uses the term ‘experience’ to mean direct, hands-on involvement with the topic. This is where you can stand out from AI-generated content, which can never truly show experience.

When creating content:
– Write from your own experience.
– Use videos. Record a video and turn it into an article. This is a strategy I’ve frequently used.

Top websites all have a few things in common, including great content and authoritative backlinks. Backlinks are links from other websites to yours, seen as votes of confidence by Google. The more quality backlinks you have, the higher your content will rank.

One popular link-building strategy is guest blogging. Write for other sites to earn backlinks.

To wrap up, Google’s E-E-A-T guidelines help you create content that resonates with your audience. If you continue to produce great content, Google will reward you with more leads.

That’s all for now! Keep going!