Strategies for Boosting Your Business Presence on LinkedIn

Strategies for Boosting Your Business Presence on LinkedIn

LinkedIn is a powerful tool for promoting various products and services, especially for B2B marketing. With so many professionals and decision-makers using it, LinkedIn is ideal for reaching key business figures. However, it has unique features that marketers should keep in mind.

To understand why LinkedIn is great for business, where to focus your efforts, and how to set up a LinkedIn corporate account, read on.

B2B marketers gain significant benefits from using LinkedIn. Over 90% of them use LinkedIn for business promotion because around one-third of decision-makers research on the platform before making a purchase. But LinkedIn can be beneficial for any niche or brand, even those not focused on B2B, education, or professional growth. Having a LinkedIn business account can enhance your company’s brand, boost engagement, and help you understand your target audience better. For example, a LinkedIn business page allows you to build a community and communicate with prospects or employees.

Your content doesn’t always need to focus on professional growth or career advice—LinkedIn has plenty of that. Instead, you can share educational, witty, and entertaining content, depending on your audience and chosen format.

When leveraging LinkedIn for business, it’s essential to apply the best social media and content marketing practices tailored to the platform. Focus on creating helpful content, showcasing your expertise, understanding your buyer persona, fostering engagement, and targeting effectively. Users value insights, recommendations, and solutions, so build your LinkedIn strategy around these elements. High-quality content, such as infographics or educational videos, tends to resonate well with the audience.

To demonstrate your expertise on LinkedIn, back up your corporate account with evidence of your experience and skills, such as case studies and success stories. Share insights regularly and systematically. Once you have a solid follower base, you can start organizing events.

LinkedIn also allows you to gather data for prospecting potential buyers. You can invite prospects on a customer journey and, with the right data, guide them towards conversion. Useful information includes the interests, pain points, and work details of your connections. You can scrape this information and add it to your database. Some tools help you find email accounts or extract corporate information directly from LinkedIn, making your tasks easier.

Being active in discussions further boosts your visibility and expertise. Engage with your prospects by starting conversations and building relationships. Participate in LinkedIn groups, ask questions, share posts, and comment on others’ contributions. Providing solutions in your comments can lead to recognition and new followers.

Hashtags and interactions with opinion leaders can also enhance your visibility. Your comments can serve as a basis for sending invitations or collaborating.

Another key feature of LinkedIn is its targeting capabilities. With a corporate account, you can promote your content to reach a specific audience more effectively. LinkedIn’s Sales Navigator helps you define the best criteria for targeting the right people, enhancing your marketing efforts.

Creating a LinkedIn business page offers several advantages. To start, log into LinkedIn, click the “Work” button in the top right corner, and select the option for creating a LinkedIn business page. Fill in all necessary information about your organization, including company size, industry, and logo. Providing complete and accurate details helps LinkedIn and your prospects better understand your business.