Transform Your 2018 Social Media Strategy with This Marketing Calendar [Infographic]

By Amica Graber

Is 2018 the year you’ve decided to get your life organized? While organizing everything may seem overwhelming, Hootsuite’s AdEspresso can at least help you keep your marketing schedule in check.

Scheduling is a crucial part of any marketer’s job. If you’re managing marketing for your own small business, staying organized is even more critical. DIY social media marketing is tough because you have to juggle multiple roles simultaneously. Careful planning is essential to ensure you don’t miss important events that could significantly impact your profits.

Holidays like Black Friday and Valentine’s Day are perfect opportunities to expand your brand and attract new clients. However, you’re not the only one looking to benefit from seasonal shoppers.

To succeed, the best marketing strategy involves planning ahead. If you want to attract new customers, you can’t just launch a bunch of Facebook ads a few days before Valentine’s Day and hope for the best. So, when should you start planning for major events?

This marketing calendar outlines the ideal times to prepare for all of 2018’s key holidays, from initial brainstorming to increasing your ad spending.