7 Effective Strategies to Enhance Your LinkedIn Company Page

LinkedIn Company pages are a budget-friendly way for smaller companies to boost their online presence. All you need to get started is a company name and an email address.

Once your page is set up, here’s how to get other LinkedIn users and your employees to engage with your brand.

Consider investing in the paid feature of LinkedIn company pages, especially for job opportunities. This can help you attract professionals and increase your followers, giving you access to a wider, more qualified talent pool.

Use the About Us section to go beyond just your company name and what you sell. This is your chance to show off your brand’s personality and company culture.

Make sure your cover image is properly sized (646 x 220 px). A stretched or skewed image looks unprofessional, so get it right.

Your products and services tab is crucial. Use it to share detailed descriptions and images of your offerings, and include links so visitors can easily make a purchase. Focus on the benefits your products provide, not just their features.

Encourage your employees, family, friends, and colleagues to follow your company page. You can also add a follow button on your website to make it easier for others to connect. Employees who follow your page and list your company on their profile will also be shown as part of your company.

Social proof is key. Ask your customers for reviews to showcase your products and services. Positive testimonials can significantly help in attracting new leads, so don’t hesitate to ask your customers to share their experiences.

An active company page is essential. Regularly create engaging and useful content to keep your audience interested. Use target updates to segment your audience and feature updates to highlight special events, sales, and important news.

Managing a LinkedIn Company page isn’t hard. Many of the same content principles that apply to blogging and social media also apply here.