Revolutionize Your 2018 Social Media Strategy with This Marketing Calendar [Infographic]

By Amica Graber

Have you decided that 2018 is the year to finally get your life in order? While organizing everything might seem like a huge task, tools like Hootsuite’s AdEspresso can make arranging your marketing schedule much easier.

Scheduling is crucial for marketers, and if you’re managing your own small business marketing, staying organized is even more important. When you do your own social media marketing, you juggle many roles at once. Careful planning helps ensure you don’t miss key events that could significantly affect your revenue.

Every holiday, from Black Friday to Valentine’s Day, offers a great chance to grow your brand and attract new customers. However, you’re not alone in trying to benefit from seasonal shoppers.

To succeed, planning ahead is essential. If you want to attract new customers, you can’t just throw together a bunch of Facebook ads a few days before a holiday like Valentine’s Day and hope for the best. So, when should you start preparing for major events?

This marketing calendar will guide you on the best times to get ready for all major holidays in 2018, from initial brainstorming to increasing your ad budget.