Mastering Google E-E-A-T for Small Businesses

Did you know that 9 out of 10 business owners aren’t maximizing their website’s potential? They’re not following Google’s Quality Rater Guidelines! After selling my SEO agency, I want to clear things up.

Why should you care about this? Simple: E-E-A-T = Higher Rankings = More Leads = More Money. Let’s dive in and learn how to master E-E-A-T!

Key Takeaways:
– The concept of E-E-A-T was first introduced in Google’s Quality Rater Guidelines in 2014.
– These guidelines help a team of “Quality Raters” evaluate the quality of search results.
– They also help Google’s algorithm understand what quality content looks like.
– E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness.

Understanding E-E-A-T is crucial for business owners. If your website lacks these qualities, it won’t rank high on Google. High rankings mean more money, and focusing on E-E-A-T will also position you as a leader in your field.

Think about E-E-A-T starting with Trustworthiness. To build this, you need to show Expertise, Experience, and Authoritativeness. There are simple things you can do on your site today to make a lasting impact. Here’s my E-E-A-T checklist—use it to optimize your site quickly and easily.

Google is moving towards ranking people, not just content. This means they value content written by experts. For example, would you rather read a football article by a well-known player or by a random person? You don’t need to be a celebrity to rank your content, though. Here’s how to do it.

Write about topics in your niche. The more you write, the more you build topical relevance and authority. This means expertise.

Google values direct, practical involvement with the topic you’re writing about—something AI can’t replicate. Show your unique experience through your writing.

When creating content:
– In written form: Provide detailed insights and personal experiences.
– In video form: Summarize the video in an article.

Top-ranking sites often feature backlinks, which are links from other websites. These are like endorsements from other sites and help improve your authority and rank. One effective strategy is guest blogging—writing articles for other websites.

If you want to learn more about link building, do a quick Google search. There are plenty of resources available. I’ll cover link building in more detail in a future post, so stay tuned!

In summary, Google’s E-E-A-T guidelines help you create high-quality content that connects with your audience. Keep producing great content, and Google will reward you with more leads.

That’s all for now! Let’s go!