In recent months, American consumers weren’t spending as much as expected. However, it looks like they’re gradually getting back to shopping, though they’re being more choosy.
The retail world has always been super competitive, much like a “survival of the fittest” scenario. Recently, this competition has become even clearer, with a noticeable split between the winners and the losers.
To understand this better, let’s look at the stock market. Some big companies have done really well this year. Amazon’s stock has jumped by an impressive 83%, Under Armour’s by 47%, and toy maker Hasbro’s by 41%.
On the flip side, some retail stocks haven’t done well at all. For instance, Michael Kors’ stock plummeted by 46%, Gap’s by 37%, and Ralph Lauren’s by 37% too. Ralph Lauren’s performance has been so poor that they even brought in a new CEO to try to improve things.