Harnessing Google’s E-E-A-T: A Guide for Small Businesses
Did you know that 9 out of 10 business owners aren’t optimizing their websites for Google’s Quality Rater Guidelines? Yup, it’s true!
After selling my SEO agency, I realized how important this is. Simply put, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) leads to higher rankings, more leads, and more revenue.
Key Points:
1. The concept of E-E-A-T was introduced in Google’s Quality Rater Guidelines back in 2014. These guidelines help a group of individuals, known as Quality Raters, evaluate the quality of Google’s search results based on specific criteria.
2. The guidelines also guide Google’s algorithm to recognize high-quality, relevant content.
3. Understanding E-E-A-T is essential for business owners. If your website lacks these qualities, it’s less likely to rank well on Google, and we all know rankings mean money.
4. Prioritizing E-E-A-T not only boosts your rankings but also establishes you and your brand as leaders in your field.
I like to think of E-E-A-T starting with Trustworthiness. The best way to build Trustworthiness with Google is by demonstrating Expertise, Experience, and Authoritativeness.
Here’s a quick checklist of easy improvements you can make to your site today to boost E-E-A-T:
1. Establish Trustworthiness by showcasing your expertise and experience in your content.
2. Write about topics in your niche to build topical relevance and authority.
3. Differentiate yourself from generic, AI-driven content by sharing your unique experiences and insights.
For example:
– In articles, share your personal experiences and practical involvement with the topic.
– In videos, talk about your direct experiences and provide valuable insights.
Top-ranking websites often have quality content, relevant links, and reliability. Backlinks, or inbound links from other websites, act like endorsements to improve your ranking. One effective strategy for building backlinks is guest blogging.
In conclusion, Google’s E-E-A-T guidelines are crucial. They help you create high-quality content that connects with your audience. And if you keep producing great content, Google will reward you with more leads.
That’s all for now! Keep pushing forward!