Mastering Google’s E-E-A-T for Small Business Success

Did you know that 9 out of 10 business owners aren’t optimizing their websites for Google’s Quality Rater Guidelines?

After selling my SEO agency, let me break it down for you. Why does this matter? In simple terms: E-E-A-T = Higher Rankings = More Leads = More $$$. I’m excited to show you how E-E-A-T works!

Key Points:
The concept of E-E-A-T was introduced in Google’s Quality Rater Guidelines back in 2014. These guidelines help a group of people called “Quality Raters” evaluate the quality of Google’s search results. They also help Google’s algorithm understand what quality and relevant content looks like.

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Google wants to rank content that has these qualities. For business owners, it’s essential to know that without E-E-A-T, your site is less likely to rank high in Google searches. High rankings can lead to more business and money.

Focusing on E-E-A-T also helps establish you and your brand as a leader in your field. Trustworthiness is the cornerstone of E-E-A-T, achieved by demonstrating Expertise, Experience, and Authoritativeness. You can make several quick fixes on your site today to start improving these aspects.

I believe Google is moving towards ranking people, not just content. They prefer content written by experts. Think about it: would you rather read an article about football by John Elway or some random person?

You don’t have to be a huge name to get your content to rank. Here’s how to do it. Write a lot about topics in your niche. The more content you create, the more you build topical relevance and authority, which ties into expertise.

Google values practical, hands-on experience in the topics you write about. This differentiates you from AI-driven content, which can’t show real experience. Here are some tips for writing and using video to show your experience:

1. Write content that shows your practical knowledge.
2. Create videos to add a personal touch and summarize them into articles.

Top-ranking websites follow certain patterns, including having strong backlinks, which are links from one website to another. Backlinks act as votes of confidence from other sites, helping improve your ranking. One effective strategy for building backlinks is guest blogging.

If you want to dive deeper into link building, there are plenty of resources available online. Stay tuned for more tips on link building in future updates.

To wrap it up, Google’s E-E-A-T guidelines are like a compass for creating high-quality content that resonates with your audience. Keep producing great content, and Google will reward you with more leads.

That’s all for now!