Enhancing Small Business Success with Google E-E-A-T

Did you know that 9 out of 10 business owners aren’t leveraging E-E-A-T for their websites?

Yes, you heard that right. They’re not optimizing their sites according to Google’s Quality Rater Guidelines. After selling my SEO agency, I want to clarify why this is crucial.

So, why should you care? In simple terms: E-E-A-T = Higher Rankings = More Leads = More $$$.

I’m excited to show you how to master E-E-A-T!

Key Points to Understand:
– E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) was introduced in Google’s Quality Rater Guidelines in 2014.
– These guidelines help a group called “Quality Raters” to assess the quality of Google’s search results.
– These insights guide Google’s algorithm in identifying quality and relevant content.

E-E-A-T is a critical component of Google’s Quality Rater Guidelines.

What does E-E-A-T stand for?
– In essence, Google prefers to rank content written by experts with experience, authority, and trustworthiness.

As a business owner, understanding E-E-A-T is essential. If your site lacks these qualities, it’s less likely to rank high on Google. And high rankings equal more revenue.

Plus, focusing on E-E-A-T helps establish you and your brand as industry leaders. It’s like getting two benefits from one effort!

I think of E-E-A-T starting with Trustworthiness. To build Trustworthiness with Google, you need to show Expertise, Experience, and Authoritativeness.

Here are some quick fixes you can apply today for lasting impact. Check out my complete E-E-A-T checklist and start making improvements now.

I believe Google is moving towards ranking people, not just content. They want expert-written content. Would you rather read a football article by John Elway or a random person?

You don’t have to be Bill Gates to rank your content. Here’s how you do it:

– Write consistently about topics in your niche. The more you write, the more you build topical relevance and authority, which equates to expertise.
– Experience, in Google’s terms, means direct, practical involvement with the topic. This sets you apart from AI-generated content, which lacks real experience.

When writing:
– Try to include personal experiences and insights.

In video form:
– Summarize your video into an article. All our top landing pages included videos.

Look at top-ranking sites; they all share common traits:
1. Quality content
2. Expertise and experience
3. Quality backlinks

Backlinks are links from other websites to your content. Google sees these as endorsements that boost your site’s authority and ranking. One popular game plan for building backlinks is guest blogging.

For more on link building, a quick Google search will provide tons of resources. I’ll also cover this in detail in a future newsletter, so stay tuned!

In summary, Google’s E-E-A-T guidelines are essential for creating quality content that resonates with your audience. The more great content you produce, the more Google will reward you with leads.

That’s it for now! Let’s get started!