Mastering Google E-E-A-T for Small Businesses

Did you know that 9 out of 10 business owners aren’t optimizing their site for Google’s Quality Rater Guidelines (E-E-A-T)? Yup, it’s true!

After selling my SEO agency, I realized many don’t understand why E-E-A-T matters. Simply put, E-E-A-T = Higher Rankings = More Leads = More Money. So, let’s dive in and learn how to master E-E-A-T!

Key Points:
The concept of E-E-A-T was first introduced in Google’s Quality Rater Guidelines back in 2014. These guidelines help a group of people, known as “Quality Raters,” judge the quality of Google’s search results. They also provide insights for Google’s algorithm to identify good quality and relevant content.

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. If your website lacks these qualities, it’s less likely to rank high on Google. And we all know higher rankings mean more money in your pocket. PLUS, focusing on E-E-A-T can position you and your brand as leaders in your field.

Let’s break down E-E-A-T starting from Trustworthiness. To build Trustworthiness with Google, first focus on Expertise, Experience, and Authoritativeness. You can make some simple improvements on your site today to have a lasting impact. Follow this E-E-A-T checklist to get started. It’s that straightforward.

I believe Google is moving towards ranking content by people, not just information. They prefer content written by experts. Think about it: would you rather read an article about football by John Elway or someone less knowledgeable?

You don’t have to be Bill Gates, though. Here’s how you can do it:
1. Write about topics in your niche.
2. The more content you produce, the more you establish relevance and authority.

Google values ‘experience’ as direct, practical involvement with the topic. This helps you stand out from AI-generated content, which can’t show real-life experience. Here are some tips:

– When writing
– In video: Shoot a video and then summarize it into an article.

Looking at top-ranking websites, you’ll notice they all have quality content, expertise, and backlinks.

Backlinks are links from one website to another and serve as endorsements in Google’s eyes. They increase your site’s authority and improve rankings. One classic method to gain backlinks is guest blogging—reach out and write for other sites.

Want to know more about link building? A quick Google search will give you tons of articles. I’ll cover this more in a future update, so stay tuned!

In summary, Google’s E-E-A-T guidelines help you create top-quality content that connects with your audience. If you consistently produce great content, Google will reward you with more leads.

That’s all for now! Keep pushing forward!