Charting the Path to Success with Paid Social Amplification [Infographic]

By Jennifer Landry

No matter if you’re part of a big company or running a small business, advertising is key in any marketing strategy. Over the last decade, traditional advertising methods have drastically changed. Nowadays, about 95 percent of people don’t trust traditional ads. Instead, they rely on customer reviews and social media to guide their purchase decisions. These social networks have become some of the most powerful tools available for businesses looking to boost brand recognition and interest.

While there are still many ways to increase visibility organically, paid social amplification can significantly extend a company’s reach to its target audience. This type of marketing is not only very affordable but also allows companies to target specific groups thanks to the vast amount of personal data stored on these platforms. The era of one-size-fits-all advertising is over. Marketers now have the ability to focus on the groups that are most likely to become customers.

As with any marketing effort, finding the right formula for a successful campaign involves some trial and error. The following infographic can help guide you by breaking down the best paid social amplification strategies for each major network.