Enhancing Small Businesses with Google E-E-A-T Principles

Did you know that 90% of business owners aren’t focusing on E-E-A-T? That’s right. They’re not optimizing their sites according to Google’s Quality Rater Guidelines!

After selling my SEO agency, I want to clear things up. Why is E-E-A-T important? Simply put: E-E-A-T = Higher Rankings = More Leads = More Money. I’m excited to walk you through how to leverage E-E-A-T for your benefit!

Key Insights:
E-E-A-T was introduced in Google’s Quality Rater Guidelines back in 2014. These guidelines help a group of people, known as “Quality Raters,” to assess Google’s search results based on specific criteria. Additionally, these guidelines give Google’s algorithm the right clues to identify quality and relevant content.

E-E-A-T is a significant part of these guidelines and stands for:

E-E-A-T makes sure your content ranks well. As a business owner, understanding E-E-A-T is vital. If your website lacks these elements, it’s less likely to rank high on Google, and we all know higher rankings mean more money.

Moreover, focusing on E-E-A-T can help position you and your brand as leaders in your industry. It’s like hitting two birds with one stone!

While the acronym E-E-A-T sounds great, think of it starting with Trustworthiness. The best way to establish Trustworthiness with Google is by demonstrating Expertise, Experience, and Authoritativeness (more on this later).

You can make easy improvements to your site today that will have lasting effects. Here’s my straightforward E-E-A-T checklist. Just go through the list and tick the boxes. It’s that simple.

Google is moving towards ranking people, not just content. This means they prefer content written by experts. Think about it: would you rather read a football article by John Elway or a random person?

You don’t have to be Bill Gates to get your content to rank. Here’s how to do it:

First, write about topics in your field. Cover everything related to your niche. The more content you create, the more you build topical relevance and authority.

Topical relevance and authority equal expertise. When Google talks about ‘experience,’ it means hands-on, practical involvement with the topic. This is your chance to stand out from AI-driven content, which can’t demonstrate genuine experience.

When writing:

In video:

Pro Tip: Record a video, then summarize it into an article. All our landing pages had videos, and it worked great.

Top-ranking websites follow a pattern. They all have:

We’ve already discussed points 2 & 3, but what are backlinks? Backlinks, or inbound links, are links from one website to another. They act as endorsements to Google, boosting your website’s authority and ranking.

One classic strategy for building backlinks is guest blogging. Essentially:

If you want to learn more about link building, a quick Google search will give you thousands of articles. I’ll also dedicate a future post to link building, so stay tuned!

To wrap up, Google’s E-E-A-T guidelines guide you in creating high-quality content that connects with your audience. The best part? Consistently creating great content will earn you more leads from Google.

That’s all for now! Keep creating!