Mastering the Art of Content Curation for LinkedIn

LinkedIn is a strong social media marketing tool, especially for B2B companies looking to promote their businesses. Unlike other social networks that mix business and personal content, LinkedIn focuses solely on professional and industry-specific information. Because of this, creating content for LinkedIn can be a bit challenging.

Here are some tips to help you come up with engaging content for your LinkedIn account:

First, every industry has its thought leaders—people who are experts in a particular field. For instance, Warren Buffet is a well-known thought leader in entrepreneurship. These experts often write blogs filled with valuable insights and updates. While your audience might know about these leaders, they may not have the time to read all their content. You can do thorough research on their blogs and articles and share interesting highlights on your LinkedIn page.

This strategy works for videos too. You can watch lengthy videos, edit them into shorter clips, and share these on LinkedIn. Tools like ActivePresenter can help with video editing and creating unique content.

Subscribing to industry newsletters can keep you informed about the latest trends and news. Setting up Google Alerts for your industry can also help, as you’ll get recent updates directly in your inbox. These alerts provide great ideas for content that you can then share with your audience.

In the B2B world, your customers likely have their own websites or blogs. Following these can give you news and updates from your clients, which you can then share on LinkedIn. This not only helps maintain good customer relationships but also provides regular content to share. You can do the same with your prospects to help convert them into clients.

RSS feed aggregators are another useful tool. You can subscribe to a set of websites and have their content delivered to you. This content can then be curated and posted on LinkedIn. Additionally, platforms like Quora can be a goldmine for content ideas.

Finally, you can use material from other websites in your own articles, adding your comments and linking back to the original source. This approach also works for videos from YouTube and e-books. If researching a topic takes too much time, consider compiling research from various sources into one article and adding your own perspective. You can even start discussions around this content to boost engagement.