Top Strategies for Maintaining a Pristine Email List

In 2023, I more than doubled my email open rates and click rates. My strategy was simple but often overlooked: I cleaned my list!

If your email list has low open rates, click rates, and high bounce rates, it’s time to act. Cleaning your list helps you deliver more emails to an engaged audience, which means more leads!

Let’s dive in.

Cleaning your email list is a critical but underappreciated aspect of successful email marketing. Here are five compelling reasons to prioritize it:

1. Not all subscribers are created equal. Some eagerly await your content, while others have lost interest or have inactive email accounts.

2. Tell-tale signs your email list needs cleaning:
– Low open rates
– Low click rates
– High bounce rates

Here’s a step-by-step guide to cleaning your email list:

1. Identify subscribers who haven’t opened or clicked on your emails in the last 90 days. These inactive subscribers are prime candidates for list cleaning. In email software like ConvertKit, they’re called “Cold Subscribers.” I had 225 before I sent this email.

2. Segment your cold subscribers and add them to a re-engagement campaign. This campaign will send a series of emails asking them to opt back into receiving your emails. Use persuasive subject lines, personalized content, and special offers if applicable. Create a three-email sequence:
– Email 1: Checking in and Offering a Choice
Reach out to less active subscribers, acknowledge their decreased engagement, reaffirm your commitment to providing valuable information, and offer them an option to continue receiving emails.
– Email 2: Reminding Them of Your Value
Remind subscribers of your value and how your content helps solve their pain points. Offer a sneak peek at upcoming content to rekindle interest.
– Email 3: Saying Goodbye
If the subscriber hasn’t re-engaged by this point, it’s time to remove them from your list.

3. Monitor the results of your re-engagement campaign. You’ll be surprised how many subscribers return. If they do, great! If they don’t, you’ve still improved your email metrics.

Cleaning your email list might seem intimidating, but it’s essential for boosting engagement, increasing open rates, and saving money. It’s about creating a quality list that values your content.

So, start cleaning and experience the benefits for your email marketing campaigns. Remember, quality trumps quantity every time.