Essential Insights into Thunderclap for Social Media

Sharing content on social media has immense power. When something “goes viral,” it means people are sharing it widely, which boosts its message. Trending topics on platforms like Facebook and Twitter are determined by what people are sharing the most.

Thunderclap is a marketing tool that leverages social amplification. When running a Thunderclap campaign, you ask your supporters to schedule social media posts for your launch. At the scheduled time, followers of your supporters across various networks see the same message. Here’s how you can use Thunderclap for your social media efforts.

First, if you’re ready to start a Thunderclap campaign, visit the Thunderclap website and click “Start a Thunderclap” from the top menu. You’ll have the option to begin immediately or check out examples of similar campaigns. Browsing through these examples and case studies of successful campaigns can provide valuable insights. When you’re ready, click “Start.”

You’ll need to fill out all the details about your campaign, including your name, bio, and social media tags. As you scroll down, add a catchy campaign title, your message, and a link. Set an end date and a supporter goal—note that the campaign duration cannot exceed 60 days.

Next, you can add a campaign photo and a few paragraphs explaining the purpose behind your campaign. Provide your email so Thunderclap can notify you when your campaign is approved.

On the right side of the screen, there’s a “Preview” button. Click it to see how your campaign page will look. If everything looks good, click “Create and Continue,” confirm the details on the next page, and submit it for approval.

Promoting your Thunderclap campaign effectively is crucial. Regularly ask people to sign up and support your campaign. Successful campaigns generate a sense of urgency with a clear call to action.

To go live, your Thunderclap campaign needs at least 100 supporters. If you only get 99 supporters, the posts won’t go live. Additionally, supporters need to authorize Thunderclap to post on their behalf, which some users may not be comfortable with.