Have You Prepared Your Christmas Digital PR Plan?

In no time, the Halloween decorations vanished from stores and were replaced with Christmas items like decorations, gifts, cards, and festive food. Many stores are already filled with Christmas products, and online businesses need to keep up with this level of preparation.

Is your online business ready for the Christmas rush? In the U.S., online Christmas shopping increased by 11% last year. More people are choosing to shop from home, partly because of the rise of smartphones, which have made online shopping even more convenient. The competition is tough, with small businesses going up against giants like Amazon and eBay, as well as big brick-and-mortar companies that now have online stores.

However, you can still stand out during the Christmas season and boost your sales if you have a solid PR strategy. If you haven’t started yet, use these digital PR techniques to increase your brand exposure and drive more traffic to your site.

Creating blogs is a fantastic way to attract visitors to your website from search results. By offering valuable and helpful content, you build trust and credibility for your brand. This is crucial during the Christmas season when people are sharing personal details and expecting timely deliveries. Your website needs to showcase authority, consistency, and trust.

Writing blog posts that focus on what people are searching for around Christmas can draw more visitors to your site. For instance, if you run an eCommerce site that sells mugs, you could write a post like “10 Perfect Mug Gifts for Sisters This Christmas.” These are the kinds of themes and products people are looking for around Christmas time.

Highlight your great products and explain why customers should buy from you. Always include a compelling call to action in your blog posts. An added sense of urgency, like “only 20 days left until Christmas!” can be very effective.

On Twitter, the #prrequest hashtag can help you find bloggers seeking products for their Christmas gift guides. Bloggers enjoy creating these guides and their readers love getting recommendations.

Getting featured in a blogger’s gift guide, especially one whose audience matches your target customers, can be an excellent way to gain exposure. It’s important to identify bloggers who reach your target audience and have good visibility. Sending them a product might be worth it if it leads to more sales. Recognition from a well-known blogger can add an additional layer of trust and credibility to your brand.

There are numerous events leading up to Christmas, such as the lighting of Christmas lights, Black Friday, and even the release of new films. You can connect these events with the content you create and share on social media. Follow relevant hashtags and topics to make sure your posts get seen by web users, attracting more visitors to your site.