Let’s face it, unless your online store idea is truly unique, you’re going to face some serious competition. Whether it’s from giant online retailers like Amazon or countless artisans on eBay and Etsy, dominating the market won’t be easy. Plus, with internet marketing growing at an impressive 67 percent rate according to Forbes, the rivalry is only going to get fiercer. But don’t worry, there are several strategies that can give you an edge. Traditional advertising and social media campaigns are a good start. If that isn’t your style, focusing on your local market might be the way to go.
More Than Farmers Markets
Farmer’s market vendors are becoming more tech-savvy to stay competitive. Many large markets now require vendors to accept debit and credit cards. If you have access to a local farmer’s market, take advantage of it. But don’t stop there. Get involved in your community and look for smaller local events where you can showcase your products.
Setting up a booth at church fairs or library craft shows is a great way to get your products out there, often with minimal fees. Having a good mobile payment solution can simplify things without breaking the bank. This way, you can interact with local people and promote your business. One major challenge in e-commerce is adding a personal touch to your store. Connecting with your local market can help you achieve this.
Local Stores and More
Another great opportunity for your e-commerce business is local stores. Talk to store owners about featuring some of your products. Labeling them as ‘locally made’ can be a big selling point, especially in stores that offer unique gifts. But don’t just drop off your products and check back randomly. That won’t help build the connections you need to drive more traffic to your online store. Instead, offer to do demonstrations or teach classes about your craft.
Like many small business owners, understand how important community involvement is. Even if you don’t have a physical store, find ways to engage with your community. Use local markets, fairs, and stores to introduce your products. Participate in community activities and volunteer work to connect with local people while giving back. A strong community presence can attract more local customers. Don’t overlook the simple strategies that can help you gain the trust of potential customers in your neighborhood, even as your online store reaches out to a global audience.