Maximizing Your Small Business with Google’s E-E-A-T Principles

Did you know that 9 out of 10 business owners aren’t focusing on E-E-A-T? That’s right, they aren’t optimizing their sites according to Google’s Quality Rater Guidelines! After selling my SEO agency, I want to clear things up.

Why is this important? Simply put, E-E-A-T = Higher Rankings = More Leads = More Money. I’m eager to explain how to optimize your E-E-A-T!

Key Takeaways:
– Google introduced the concept of E-E-A-T in its Quality Rater Guidelines in 2014. These guidelines help Quality Raters assess the quality of Google’s search results.
– E-E-A-T informs Google’s algorithm about what constitutes high-quality, relevant content.

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. If your website lacks these elements, it’s less likely to rank high on Google. And we all know that higher rankings mean more revenue. Plus, focusing on E-E-A-T can help establish your brand as a leader in your field.

When thinking about E-E-A-T, I like to start with Trustworthiness. To build trust with Google, you need to establish Expertise, Experience, and Authoritativeness. You can make some simple fixes to your site today that will have a lasting impact. Here’s a quick E-E-A-T checklist to get you started.

Some believe Google is moving towards ranking people, not just content. They want content created by experts. Think about it: would you rather read about football by John Elway or by an unknown author?

You don’t have to be a celebrity to get your content to rank. Create content about topics in your niche. The more you write, the more you build topical relevance and authority, which equals expertise.

In Google’s terms, ‘experience’ means having real, hands-on involvement with the subject matter. This sets you apart from AI-generated content, which can’t provide genuine experience.

Here are a few tips for showcasing your expertise:
– Use video and then summarize it into an article.
– All our landing pages at TGA included videos.

Top-ranking websites tend to follow a pattern: they all feature quality content, user engagement, and backlinks. Backlinks are links from other websites to your page and are considered votes of confidence by Google. The more relevant backlinks you have, the higher your content will rank.

Guest blogging is one of the oldest link-building strategies. By writing for other sites, you can gain valuable backlinks. If you want more information on link building, there are plenty of resources available online.

In closing, Google’s E-E-A-T guidelines are essential for creating high-quality content that connects with your audience. If you keep producing great content, Google will reward you with more leads.

That’s all for now! Keep striving for excellence!