Mastering the Art of Creating Engaging LinkedIn Content

LinkedIn is a strong tool for B2B companies to market their businesses. Unlike other social channels that mix business and personal content, LinkedIn focuses solely on industry-related content. This makes curating content for LinkedIn a bit challenging.

Here are some ways to curate and create engaging content for your LinkedIn page.

Every industry has thought leaders who are experts in their fields. For instance, Warren Buffet is a renowned figure in entrepreneurship. These thought leaders often publish blogs and articles about industry updates. Your audience might know about them but may not have the time to read everything. By researching these blogs and articles, you can create engaging content for your LinkedIn audience.

The same approach works for videos too. You can edit long videos into shorter clips and share them on your LinkedIn page. Tools like ActivePresenter can help you edit and create unique video content.

Subscribing to industry newsletters is another great way to stay updated with the latest trends. Setting up Google Alerts for your industry can also bring the newest news and updates directly to your inbox, giving you fresh content ideas to share.

In the B2B space, your customers likely have their own blogs or websites. Following them can provide you with news and updates that you can later share on your LinkedIn page. This not only builds customer relationships but also provides a steady flow of content. The same strategy can be applied to your prospects, helping turn them into customers.

Using RSS feed aggregators allows you to subscribe to multiple websites and get their content delivered straight to your inbox. This content can then be used for your LinkedIn page. Additionally, platforms like Quora can offer a wealth of content for curation.

You can also take content from other websites, integrate it into your articles, and add your comments. Just remember to link back to the source. The same goes for videos from YouTube, which can be incorporated into your articles along with your thoughts. You can even apply this strategy to e-books.

Instead of doing time-consuming research on a particular topic, compile the research done by various companies and websites into an article, adding your insights. Starting a discussion around this content can increase engagement with your audience.