Strategies for Identifying High-Value Linkable Assets from Your Competitors

In business, despite all the hard work and effort you put in to climb the ranks, there will always come a time when the competition surpasses you. How can you stay ahead of the game? You need to analyze and really understand your competitors.

One of the key factors that can improve your business’s search rankings is backlinks—valuable backlinks from linkable assets. A linkable asset is any part of a website that has compelling content worth referring or linking to.

There are many ways to get these valuable backlinks to boost your site. One of the simplest methods is to leverage your competitors’ linkable assets.

Here’s how you can find these assets:

By identifying your competitors, you can track their activities and understand what helps them rank higher. What strategies do they use to potentially outrank you one day?

There are various tools to pinpoint your top three competitors in a niche. One popular tool is Ahrefs, which offers in-depth analysis of both your business and your competitors.

Examine and analyze their backlinks. Which reputable sites are linking to them and why? What assets do they possess that attract these links? Look into their linkable assets such as case studies, PDFs, or ebooks to find out.

In today’s world, social media is ubiquitous. Businesses use social platforms extensively, so you should monitor and analyze your competitors’ social media channels too. Tools like Buzzsumo can help you see how your competitor’s content is performing on social media.

Identify their most popular and most shared content. This helps you discover which assets gained the most attention and could be considered valuable linkable assets.

Google, the world’s largest search engine, offers a variety of tools useful for both SEO and business owners.

Google Alerts is a valuable tool that lets you monitor brand mentions, including your competitors’. It notifies you of recent mentions or links your competitors receive, helping you find blog post opportunities and other link chances.

Moreover, you can use Google Alerts for social media monitoring to see where your competitors are active outside their website. Alerts are sent to your email or preferred RSS reader.

Advanced search terms in Google yield specific and detailed results, helping you find linkable assets such as PDFs, ebooks, or infographics that offer original facts and numbers. Use these insights to create your own compelling content.

Simply use this format in the Google search bar: site:thesiteyouwanttosearch.com “term you want to search.”

Now that you know how to find your competitor’s linkable assets, it’s time to create your own superior content. Identify what your competitors are missing and cover those points in your content, or approach the topic from a different angle. This ensures your content resonates better with your audience.

Remember, business is like a chess game. To stay ahead, anticipate your rivals’ next moves and plan your strategy accordingly. Don’t just focus on the quantity of links; quality matters with search engines monitoring the relevance and authority of backlinks.

By building valuable linkable assets, you can earn qualitative backlinks that are both relevant and authoritative.