Google E-E-A-T Strategy for Small Businesses

Did you know that 9 out of 10 business owners aren’t optimizing their websites for Google’s Quality Rater Guidelines? It’s true!

After selling my SEO agency, I want to clear things up on why this is important. In simple terms: E-E-A-T = Higher Rankings = More Leads = More Money.

Let’s dive into how you can master E-E-A-T!

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These concepts are part of Google’s Quality Rater Guidelines, introduced in 2014, which help evaluators assess the quality of Google’s search results. Focusing on E-E-A-T can boost your site’s rankings on Google.

As a business owner, understanding E-E-A-T is crucial. If your site lacks these qualities, it won’t rank high in search results, which means less business. Plus, prioritizing E-E-A-T can position you as a leader in your field.

Think of E-E-A-T starting with Trustworthiness. To build trust with Google, you need to showcase Expertise, Experience, and Authoritativeness.

Here are a few easy steps you can take today to improve your site:

1. Ensure your content is written by experts. This means Google will favor it over content from less experienced authors.
2. Cover topics within your niche extensively to create topical relevance and authority.

Experience is about showing direct, practical involvement in the subject matter. This is where you can outshine AI-generated content, which can’t demonstrate real experience. You can do this through writing and video content. For example, you can create a video and then summarize it in an article.

Top-ranking websites typically have strong backlinks, which are links from other websites to yours. These backlinks act as endorsements and help improve your site’s authority and rank. One effective way to get backlinks is through guest blogging.

In summary, Google’s E-E-A-T guidelines are essential for creating high-quality content that resonates with your audience. The more you focus on E-E-A-T, the more Google will reward you with leads.

That’s all for now! Keep focusing on creating great content!