Enhancing Your Small Business with Google’s E-E-A-T Principles

Did you know that 9 out of 10 business owners aren’t optimizing their sites for Google’s Quality Rater Guidelines? That’s right, most are missing out on what’s known as E-E-A-T.

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. In simple terms, this means higher rankings on Google, more leads, and ultimately more money. Today, I’m excited to walk you through how to master E-E-A-T!

Here’s the key info: Google introduced the concept of E-E-A-T in their Quality Rater Guidelines back in 2014. These guidelines help individuals known as Quality Raters evaluate the quality of Google’s search results. They also guide Google’s algorithm to understand what constitutes high-quality and relevant content.

For business owners, understanding E-E-A-T is crucial. If your website lacks these qualities, it’s less likely to rank high in Google search results. And as we know, better rankings mean more money. Plus, focusing on E-E-A-T can help you become a recognized leader in your field.

To establish trustworthiness with Google, focus on demonstrating your expertise, experience, and authoritativeness. There are several easy things you can do right now to improve your E-E-A-T score. Just follow a simple checklist and make necessary updates to your site.

Google seems to be shifting towards ranking people, not just content. This means content created by experts is more likely to rank well. You don’t need to be a celebrity to do this; just consistently write about topics in your niche. The more you write, the more authority and relevance you’ll establish.

Experience is about having direct, practical involvement with the topic you’re discussing. This is where you can set yourself apart from AI-generated content, which can’t convey real-world experience. You can do this through writing, videos, or summarizing your videos into articles.

High-ranking websites share a few common traits, including strong backlinks. These are votes of confidence from other websites that help boost your site’s authority and ranking. An old but effective strategy is guest blogging, which involves writing articles for other websites.

If you’re interested in learning more about link building, you can easily find thousands of articles online. I’ll also be dedicating a future post to this topic.

In short, Google’s E-E-A-T guidelines act as a compass for creating high-quality content that resonates with your audience. Keep producing great content, and Google will reward you with more leads.

That’s all for now!