Amazon is making changes to its Prime program to allow more items to qualify for free delivery for its subscribers. Tom Cook, a representative from Amazon, explained that this new plan will let retailers send more products through Prime without the high costs of nationwide shipping that used to apply to certain items. This is possible thanks to services like contact packaging, which offer bulk shipping tape and packing machines. It helps companies like Amazon offer free shipping while still making a profit. The limits on free Prime shipping to specific areas might push businesses to provide free shipping on items that used to have shipping charges.