Category: content-marketing

Content marketing and copywriting have really taken off lately. Everyone from businesses to freelancers and content production agencies are talking about it. If you’ve ever...

Achieving a spot on the first page of Google is a goal for almost every business. Ranking high for the right keyword can boost your...

The sales funnel is essential for any effective marketing strategy. It represents the stages a consumer goes through during their buying journey. It starts when...

Going viral on social media seems to be the ultimate goal nowadays. Everyone wants their content to explode in popularity. Many marketers think going viral...

In today’s digital age, unhappy customers can easily spread their dissatisfaction to thousands of people online with just a click. This is why it’s crucial...

Organic reach for brands on social media has been steadily declining, with current reach on Facebook being less than 2%, according to Hubspot. Despite these...

We all crave a bit of recognition, don’t we? As small business owners crafting content, we seek a nod of appreciation for the hard work...

You might think you know everything about social media, like posting and content management, but have you ever come across the term ‘social publishing’? It’s...

If you upset customers in person, they might tell six friends. If you upset them online, they can inform 6,000. The digital age allows your...

By Amica Graber Have you decided that 2018 is the year to finally get your life in order? While organizing everything might seem like a...