Category: start-up

Launching a new product or service can be pretty stressful. Without a solid marketing strategy, even the best product can flop, wasting all the team’s...

For the last decade, I didn’t bother building a personal brand. Honestly, I thought it was pointless. Why should I waste time on something called...

You’ve probably seen ultimate guides before, but nothing this comprehensive. In this guide, you’ll learn everything you need to know about protecting your brand. With...

I’ve got to admit, for the past decade, I neglected my personal brand. I always thought it was a waste of time. Why bother building...

Ever wondered why some folks effortlessly turn their ambitions into achievements while others seem stuck? The secret isn’t magic—it’s all about setting the right goals....

Brand identity is a key element of marketing that sets one brand apart from another. Successful brands like Coca-Cola, Lego, and Nike owe much of...

Have you ever had a valued customer leave and couldn’t figure out why? Maybe you’ve found it difficult to build strong connections with your clients,...

About ten years ago, I was working as the Communication Director at an investor relations firm. I enjoyed my work, but my boss was a...

As a small business owner, do you ever feel too close to your company to see how well it’s really doing? Maybe you have such...

In 2023, I more than doubled my email open rates and click rates using a simple yet often overlooked strategy: I cleaned my list! If...